This is precisely the strategy that was formulated by Francisco “TJ” Tejeda and Robin Powell, the co-creators of EZ Baccarat, to see their game evolve into the #1 baccarat brand in the global casino gaming industry.
Branding is a foundational marketing tool, yet it wields no impact unless the “power cord” is connected to the customer base to successfully grow a name that resonates and ultimately creates a dominant footprint within the competitive industry it exists.